Noom

About Noom

Noom built its reputation on a psychology-based approach to weight management long before GLP-1 medications entered the mainstream. Founded in 2008, the platform has helped millions of users develop healthier relationships with food through cognitive behavioral techniques, habit tracking, and personalized coaching. Their GLP-1 program, Noom Med, extends that behavioral foundation with clinical weight loss medication.

The medication offerings include both brand-name options (Ozempic, Wegovy, Mounjaro, Zepbound) and compounded semaglutide for patients seeking a more affordable alternative. An insurance concierge service helps patients navigate coverage, similar to Ro’s model. Monthly pricing ranges from $99 to $279 depending on the plan and medication.

What makes Noom Med unique is the integration of their proven behavioral platform with medical treatment. Patients don’t just get a prescription — they get food tracking, psychology-based coaching, and dietitian access wrapped around the medication. The research on GLP-1 outcomes consistently shows that behavioral support improves long-term results, and Noom has more depth in this area than virtually any competitor.

The numbers speak for themselves: a 4.5 Trustpilot rating across an extraordinary 66,000+ reviews combined with an A+ BBB rating. This level of sustained positive feedback at massive scale is a strong indicator of consistent delivery. Few health platforms of any kind achieve this combination.

The moderate onboarding speed and lack of included lab testing are minor drawbacks in an otherwise comprehensive offering. Noom’s psychology-first philosophy means they’re not just prescribing medication — they’re building the behavioral foundation that helps patients keep the weight off even after they stop the medication.

At a Glance