Calibrate

What the Calibrate Intake Looks Like

We walked through Calibrate’s “Two Minute Quiz” ourselves, from the state-of-residence screen through the insurance gate and final contact details. Calibrate is a year-long metabolic health program with Calibrate clinicians, 1:1 coaching, and lab work — the quiz is a screening funnel for that program, not a medication storefront.

Most GLP-1 intake forms check MTC/MEN2, pancreatitis, and pregnancy and call it a day. Calibrate adds active eating disorder, active substance abuse or dependency, active cancer treatment, bariatric surgery in the past 18 months, current insulin pump use, and three distinct pancreatitis sub-types (recent, idiopathic, and GLP-1-induced). That level of differentiation on pancreatitis alone is rare. Calibrate is also one of the very few platforms that gates on a current eating disorder — a screen that should arguably be standard across the whole category given the off-label appetite-suppression risk.

Calibrate sells a year-long metabolic health program, not a monthly medication subscription. The quiz closes by capturing a lead — first name, last name, email, phone — rather than booking an appointment or loading a checkout. Medication choice is determined later in the clinician appointment based on labs, BMI, and insurance coverage; the patient never picks the drug from a shelf. The program includes 1:1 video coaching, a Calibrate clinician, a holistic curriculum, and results-or-money-back. Patients evaluating Calibrate should expect a pricing conversation and an enrollment call after submitting the quiz, not a same-day prescription.

When we selected Kaiser as the insurance carrier, Calibrate produced an immediate hard rejection: “Unfortunately, we’re not able to accept members covered by Kaiser insurance. We’ve found that most Kaiser plans are unable to work outside of their network.” The rejection screen offers a “View Top Tips” fallback that opens a long-form food / exercise / sleep / emotional-health tips page with actionable guidance, rather than disappearing the patient into a dead-end. This kind of explicit, upfront gating — and the willingness to say “we can’t serve you, here’s free content instead” — is more transparent than the industry norm of capturing a lead and figuring it out later.

MTC and MEN are captured as personal history only — there is no explicit family history screen, which is a notable gap given that the FDA black-box warning applies to both. The quiz also does not include a validated PHQ-2 or PHQ-9 depression instrument or any explicit mental health question (though an active eating disorder is a hard gate), a structured current medication list, an allergy capture, a blood pressure reading, an ID upload, or a phone OTP. Diet and exercise history are intentionally deferred to the program curriculum and 1:1 coaching rather than surfaced in the quiz itself.

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